“ As a communication designer, understanding the nature of the problem and its context is the most essential part of my design process. The results always lead me to a number of different solutions. On the other hand, I do believe that trying too hard to think “out of the box” is just another way to create another bigger limitation. For me, I’d rather choose to start my design process without any boundary of knowledges or experiences, in order to create an original design that no one can imagine. Including myself! ” Sai-Ek P.